To "manufacture." The concept of "manufacture" is gradu […]
The concept of "manufacture" is gradually weakening, and manufacturing is replaced by making. Manufacturing only stays on the traditional thinking mode of assembly line, especially for the public, the products "made" are often cold products without vital signs. Making is more representative of active vitality and respect for users because of the intervention of individual wisdom.
Before the auto industry has been subverted by tesla, detroit has been in the midst of a transformation. The revelation from the financial crisis to detroit is that the traditional manufacturing mode of the manufacturing industry has the defects of slow turn, high welfare and the like, which is hard to live in the automobile industry. Ford was the first to claim that he was not a manufacturer, but a technology company. It is not only a combination of many universities such as MIT and Stanford, but also the transformation of many Internet companies in the direction of the smart car. So, as we see, after Tesla appears, Ford is one of the most light traditional car companies.
We found that the path of technological change is sorted according to people's attention retention time. For example, when people's fragmentation time is used, the first thing to change is the mobile phone industry. People spend more and more time in cars, and the next change will come from the auto industry. Further down, the subversive industry is destined to be the home industry, including household appliances, as modern people become more and more homesick.
Technology products are often produced by make, not by manufacture.
Information flow trend
Home appliance industry is destined to become a platform for information flow.
To dilute the boundaries of the "white electricity" and the "black electricity". This method of dividing a product's work style or appearance has fallen behind. If it is only on the dichotomy of white/ black electricity, it is difficult to find a disruptive breakthrough. Because the information does not distinguish between white and black, it only recognizes the channel.
Secondly, smart home or household appliances in the future can never be their own system, must be connected with the car network, mobile Internet, wearable devices as a whole, to form a large closed-loop information flow. Therefore, the platform construction of household appliances enterprises should not be limited to the f
Make full use of the client to obtain user information. Our client here does not refer to the client software developed for existing products, but to create a future-oriented technology experience environment for users on the mobile side. For example, Haier may create a future smart home model, first using the game software model to involve users. The feedback and experience of users in the course of the game is often more real than questionnaires, messages and so on.
The user's one-off payment becomes an experience type payment.
The emergence of creators has led to a new industry, open source hardware.
The source of information is divided into two levels:software and hardware. With the development of open-source movement and big data in the 1970s, the software open source has been relatively perfect. The next step is destined to be open source hardware. This is also a prerequisite for creators to exist. The fact has proved that open source is the future.
Open source hardware will bring about a hardware revival movement, it will break the traditional hardware vendor monopoly mode.
In the past, we bought a product, which is one-time payment, waiting for enterprises to launch new products for elimination or replacement in a few years. The revolution brought about by open-source hardware is that users will spend more than once by spending money from previous traditional household appliances.
For example, it used to cost 2000 yuan to buy a refrigerator. Now, it only costs 200 yuan. In the next five years, home appliance manufacturers by providing software services to obtain far more revenue than the original 2000 yuan. That is to say, home appliance manufacturers need to provide a cheap hardware, as well as value-added software services.
Take Haier in this year's CES launch of the "Tianpu" air conditioning as an example. The biggest problem with Tiantuo is the expensive price. Apple pricing is non-replicable and is based on the business religious atmosphere that Jobs himself and Apple have long created. Good experience, high pricing model can not be simply replicated into Haier's product strategy.
As mentioned earlier, open source hardware reduces the cost of hardware, and the modularization level of traditional appliance manufacturers can also ensure users' DIY.. Importantly, there is a very important rule in Internet thinking that allows users to gain experience at low cost.
The profit of Internet products is not a one-off gain at present, but is gradually obtained through user stickiness.
The dispute over accessories
In the mobile Internet, ostensibly is mobile phones, Pad devices are the protagonist, but wireless routers are really a must for war. Because routers act as platforms, they can unify and intelligently process a hardware ecosystem.
For example, the release of the Xiaomi router is a more threat to the home appliance, because it can be integrated with the products such as the Xiaomi TV, the box, and the phone. This is, of course, the test of an enterprise's platform integration capability. Haier's air-box and waterway box, in the process of transforming Haier to the platform-type enterprise, will no doubt be the place to show Haier's whole ability.
Routers and air boxes are strategic. They play the role of platform interfaces. Each product is a terminal, and information flows between each other, and precisely those accessories that do not see the transfer are easy to be ignored. Nest's success proves that little things are the big future.